In this part of the Research and Development project we work with you to analyse in more depth the competition, the costs involved and pricing strategies.
We spend time identifying the target market. We help you develop a value proposition for your new idea.
This phase of the Research and Development project also identifies the profit goals, pricing and long term sales projections.
As part of the R&D project this phase is likely to use some external 3rd parties that are specialist in performing market surveys and assessing the value of an idea in a market.